The NBA is leaving no stone unturned in its efforts to stop its ratings problem. Critics have implored the NBA to turn the ratings tide by addressing tough issues such as “load management” and the all-stars scheming to consolidate their talent on superteams. But the NBA has decided instead to double-down on their desire to win over the nation’s millennials by updating the phrase “tie game” to the more hip “twinsies!” During last week’s Suns / Knicks game, Mike Breen used ...

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