The NBA has a ratings problem. This season ABC, ESPN and TNT are seeing a 22% drop and league experts know exactly why.
“Easy answer. Racism,” Jackie MacMullan explained. “Unlike previous years, NBA fans are now flipping on the TV to watch some exciting basketball and many of them are now going, like, ‘What?! What in the name of Coldplay is going on around here? Minority members?’ and then research shows they’re flipping to Dawson’s Creek reruns we assume.”
The racism reached new heights on Christmas Day when the results shows the average American was more likely to watch How the Grinch Stole Christmas than NBA basketball.
ESPN’s Stephen A. Smith showed a measured response saying, “AWE, HELL NAWH! NOW WE HAVE MORE AMERICANS WANTING TO WATCH A GREEN GUY OVER A BLACK GUY?!? HEEEEEEEELLLLLLLLLLL NAWWWHHHHHHH!!!
Critics are pointing to the NFL’s thriving viewership despite an overwhelmingly percentage of black athletes.
“Oh, that’s probably cord-cutting. Haven’t you heard about that? That’s a big thing right now,” said Adam Silver. “Our problem is racism,” he confidently informed.